VIT @ Snacks:  Markets are customer value "spaces" that have axes similar to land maps having North/South/East/West axes. The purpose of market strategy is to architect, establish, and expand a defensible "position" and brand in the market space. Since market spaces are not physical but conceptual, they are very hard to visualize (and thus strategize about) without creating some kind of visual market map or "landscape." Below is an example of such a market landscape for the snack food market. Once the map is developed (the first diagram), various types of overlays can be created to show patterns, trends, relationships, shifts, etc. (the second, third, and fourth diagrams). Market size and growth information can also being visualized using bubbles sized by how much revenue each market segment generates. Color coding can then used to show how fast each segment is growing or shrinking.  Note: Level of "Snacking Experience" is a function of both level of Sensation (flavor, texture), and level of Involvement (activity/chewiness, duration -- e.g., a chewy bagel creates a higher level of experience than a piece of regular bread).